The reason is that fangirls are loyal, passionate and more willing to pay. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. For a better experience, please enable JavaScript in your browser before proceeding. Korean Foundation for International Cultural Exchange. In the K-Pop industry, merch is as important as the music itself. However, EXO was shown to have the highest percentage of males (9.3%). So, whats the most favorite K-pop group based on this survey? That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Other East Asian countries have a somewhat misleading representation within this data. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. "How popular is K-pop in your country at the moment? Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. i can't read korean Yet K-Pop has made great strides in bridging the cultural divide. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. You can also find the Tableau Public visualization dashboard Ive created to support this article. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. K-pop is a genre of South Korean popular music. It isn't just BTS fans who are this passionate. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. 2. Then you can access your favorite statistics via the star in the header. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Below are the age demographics fan report for third generation K-Pop idol girl groups. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Yet K-Pop has made great strides in bridging the cultural divide. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. This game allows players to create or direct their own stories through the members of the BTS. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. The Western Hemisphere: K-Pop Consumption and Engagement. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. As soon as this statistic is updated, you will immediately be notified via e-mail. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Here for the Music. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. There was some surprises like Loona's female count being so high, 70% is really high for girl group. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Finally, heres come the end of this writing. 75 1 Are you interested in testing our business solutions? compared tothe number of followers that artist has. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . K-Pop itself has been crafted with the goal of accessibility in mind. Korean Foundation for International Cultural Exchange. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Mamamoo arent on that list, but I know they have more female listeners too. There are 240 respondents in this survey with 140 of them come from the US. Various kinds of merch can be found in the form of light sticks to an album. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. 7) when looking at Instagram Followers. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. The ideal entry-level account for individual users. rollingstoneindia.com/art-korean-music-videos/. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Chart. As for students, it is dominated by age ranging from 15 to 20 years old. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Because most of kpop fans are tweens and teens. First was the young, diverse, and digitally native Generation Z coming of age. Warner Bros. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. Interestingly, are .. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Youve successfully signed in. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. A paid subscription is required for full access. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. 1. It's easy! Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. K-Pops wide appeal across Asia is due to several factors. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. The money is mostly obtained from parents or working part-time jobs. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Success! There are also historical and economic ties with the region. K-pop has always been associated with complex videos and memorable visuals. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. We also offer combined rates with MusicThinkTank. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. "BTS always seem to do better and better after each comeback, especially on the charts. You need to sign in so you can join the quiz. Show publisher information Chart. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . Access to this and all other statistics on 80,000 topics from, Show sources information Top Asian Cities for K-Pop Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. February 25, 2020. Spanish tracks and collaborated with local artists. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Fans waited in line for days to see . All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Get full access to all features within our Business Solutions. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. This is consistent across both Instagram Followers and YouTube Views. Tentu, hal ini belum bisa dikonfirmasi. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. [Price List], 5 Steps For Sending The Perfect Demo Submission. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Show publisher information As a Premium user you get access to the detailed source references and background information about this statistic. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. (2020). Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. In part, this is due to South Koreas position as an economy driven by exports. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Engagement performance compares an artist's performance to other artists who have the same reach. However, K-Pop history has seen some exceptions, for example, TWICE. Made by: sunshinejoonie. 7) when looking at Instagram Followers. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). You need a Statista Account for unlimited access. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. In Korea, Kpop (both male and female groups) are largely made up of female fans. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. This is unsurprising given its large multi-cultural population. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Profit from the additional features of your individual account. Get full access to all features within our Business Solutions. Japan, the second largest music market after the United States, has a massive K-Pop following. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Please do not hesitate to contact me. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Meanwhile, all transgender respondents with a total of 4 people come from the US. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Without any further ado, please enjoy this article. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons.